Future City Concept

science fiction future city concept by John Brito

At my daytime job I do animations for online advertising campaigns – have you ever been molested by an animation that took over the whole (Austrian) website you were actually surfing? Like a train coming from the side, taking with it all letters, or flowers popping up all over the screen, covering all the content? Then the chances are high, that we have created this interruption ๐Ÿ™‚

Sometimes, we also get to pitch ideas for a campaign. Like in the case below.

A big car manufacturing brand asked us to create some ideas for their next online campaign. The core of their briefing was, that it should be “high tech, cool, futuristic and should make usage of the colours already established in the printing campaign”.




So I pitched the decision makers in my company a high tech city flytrough (or drive trough) with virtual screens popping up and showing different specs and features of the car. The city was meant to look Tron-like: With neon lights, clean surfaces, and a lot of highlights and reflections within a dark environment.

The project managers agreed to go on with the project and I did a test rendering to pitch the idea to the client. Everything, from the initial sketch, to the 3D models, 3D lights, textures, colours, rendering, colour correction and fine tuning took about 4 hours. You do not get a lot of time to get things done when you work in advertising ๐Ÿ˜‰

Below you can see some WIP pictures and a preview rendering.

concept for science fiction city

concept for science fiction city

science fiction future city concept by John Brito

Of course, I did not want to leave it that way, so I did a rendering to show the client what the lights would have looked like.

test rendering for science fiction city concept

Unfortunatelly, the client had changed his mind while we were working on the concepts and was surprised why we had come up with sci-fi-ish ideas.

As one of the slogans we were fed with was something like “The technology of tomorrow – today”, I had also done a Terminator style time tunnel in which the car would appear in a contemporary city. Hey, Iยดm a kid of the 80ies! ๐Ÿ™‚

science fiction time travel concept

I was really looking forward to animate the city (the time tunnel was animated already, as I was faster animating it immediately)… but, well, maybe next time ๐Ÿ™‚

4 responses to “Future City Concept

  1. It would have been a great way of advertising ๐Ÿ™‚ It’s a great idea. Your ideas are intriguing as always.


  2. Primo era y es una idea brillante, no te desanimes tienes un gran talento…….. Es muy hermoso lo que hacesโ€ฆ. ๐Ÿ˜‰๐Ÿ˜‰๐Ÿ˜ƒ๐Ÿ˜ƒ๐Ÿ˜ƒ


    • Muchas gracias, Lorena ๐Ÿ™‚ Y yo me acostumbre a estas situaciones … Bueno… Mas o menos ๐Ÿ™‚ Trato de no hacerme tantos problemas y apartes de esto hago mis propias cosas en las cuales puedo hacer todo a la manera mia ๐Ÿ™‚


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